How to promote a music artists?
Now before you roll your eyes and think I’m going to tell you to “create a Facebook account and promote through social media” or to “get your music in as many places as possible, ” listen up. This guide is going to be full of actionable content and advice that won’t be found in every post on the subject that simply rehashes information the writer has heard and not tried out themselves.
By the end of this post I want you to walk away with at least a few things you may not have thought about before, and can start implementing in your music career. So with that in mind, read on, take notes, and share this guide if you find it useful. And be sure to check out my free music marketing ebook afterward to get extra advice and tips for getting your music out there.
Top ways to promote your music from @musicthinktank and @imusicadvice!! - Tweet This
1. Climb the Ladder with Your Collaboration Efforts
OK, so the first thing you can do to promote your music better isn’t actually something many musicians associate with actually being a form of promotion. Collaborating with other musicians can actually be a great way to get out there. Making songs with a well known act can actually mean you can get in front of their fans. It may also mean that you gain a higher perceived value for working with that act, and it can be a good note on your CV when looking for other music related work and opportunities.
The thing is though, it’s very unlikely you’ll get collaborations with big names in your genre (unless you already know them). You see, their time is precious, and they’re not just going to collaborate with every up and coming act out there. The solution? Using the ‘ladder’ method.
What you want to do is categorize any talented musicians in your genre into different levels based on how big they are. Usually, while the biggest acts won’t be willing to work with you at this stage, some of the lower level acts will be - with enough incentive. So what you do is approach those acts which are slightly bigger then you, and do collaborations with a few of them. Not only does this get you in front of their audiences, but it also gets you associated with being at their level.
Once this is done, start looking to the next step of musicians who are that bit more popular then the last group you approached (and are now in yourself). Do the same; collaborate with them, get in front of their audience, and become thought of as being on their level.
Rinse and repeat, each time working with bigger acts and getting a bigger reputation yourself. The good thing is, once people start seeing you’re working with lots of people in your genre, they will want to start working with you too. You’ll be the hip new people on the block that everyone wants to be associated with.
2. Climb the Ladder with Media Outlets You Try to Get On
OK, this method of promotion is pretty similar to the last one, only with platforms to get yourself out there.
If you’ve ever tried to get covered by a big website, TV channel or radio station, chances are you didn’t hear back from them, or got rejected. Again, these places aren’t looking to work with just anyone; you need to prove you’re noteworthy and worthwhile for them using one of their exposure slots. As you may have guessed, the above ladder method works here too.
Start out by getting on smaller platforms and websites, and build your way up. Get all of these previous places you’ve appeared on your music CV. Include their logos on your website. Make it clear people are talking about you.
Gradually build things up, networking with new people along the way. You will find more and bigger opportunities become available to you, as the music industry is full of people who don’t care until you say you’ve worked with ‘x’ amount of their competitors. So keep climbing that ladder.
3. Master Your Gigging Game
So I could say to you, “Gig because it’s good exposure and you can make money from it.” I want to give you more, though. The thing is, anyone can gig. That said, what are you doing to set your gigs apart from 95% of other musicians in your genre?!
Practicing your lyrics is one thing, but mastering your show is something else altogether. Remember, as a musician you are an entertainer! It’s your job to entertain. Yes, that might just be in the form of your voice in rare cases, but in the majority of cases your whole stage presence also factors into things.
When people leave your show, are they going to remember you as that person with good lyrics and a good voice? Or will they remember you as that person who stood out and outshone all the other performing acts that night? I hope you aim to achieve the second one.
So what can you do to achieve that? Well first of all, find out what works in terms of stage presence. Load up YouTube and search for the best live acts in your genre. See how they command the stage, see how they move, and see how they interact with the audience. Does it work? Is it something you can do and build on? Most of the time it will be, so be sure to build yourself as a overall great performer, rather then just someone who has good vocal ability.
4. How to Promote Your Music Online: Schedule Your Social Updates
All right, let’s move on to how to promote your music online. While you all know you should be taking part in social networking, there’s one thing you can do to make things a lot easier in that area: Scheduling your social updates! While this isn’t possible when you’re replying to people who interact with you (which you should be doing), you can schedule updates for your fans with new content and conversation starters.